Casa Minimal
Casa Minimal had a beautiful Shopify store that took 8 seconds to load. Their PageSpeed score was 38 on mobile. The culprit: 22 apps, uncompressed images, render-blocking scripts, and a theme that loaded everything upfront. Customers were bouncing before the page even finished rendering.
We audited every app and removed 16 of them, replacing critical functionality with lightweight custom code. We implemented lazy loading for all below-fold images, converted all assets to WebP, deferred non-critical JavaScript, and inlined critical CSS. We rebuilt their most-visited product template to eliminate layout shifts and added resource hints for key third-party domains.
Our page speed went from 38 to 96. Revenue increased 40% the following month without changing our ad spend.