(Case Study)

Casa Minimal

Shopify Speed Optimization
Casa Minimal
The Challenge

Casa Minimal had a beautiful Shopify store that took 8 seconds to load. Their PageSpeed score was 38 on mobile. The culprit: 22 apps, uncompressed images, render-blocking scripts, and a theme that loaded everything upfront. Customers were bouncing before the page even finished rendering.

Our Approach

We audited every app and removed 16 of them, replacing critical functionality with lightweight custom code. We implemented lazy loading for all below-fold images, converted all assets to WebP, deferred non-critical JavaScript, and inlined critical CSS. We rebuilt their most-visited product template to eliminate layout shifts and added resource hints for key third-party domains.

Tech Stack
Shopify LiquidPerformance AuditWebP ConversionCritical CSSScript OptimizationCore Web Vitals
96PageSpeed Score
40%Revenue Increase
1.8sLoad Time
-58%Bounce Rate

Our page speed went from 38 to 96. Revenue increased 40% the following month without changing our ad spend.

Lina PetrovaCOO, Casa Minimal