Urban Thread Co.
Urban Thread was using a premium Shopify theme that looked good on desktop but fell apart on mobile. With 70% of their traffic coming from Instagram ads on phones, the mobile experience was costing them thousands in lost sales every week. The theme editor was rigid — their team couldn't update content without breaking the layout.
We built a fully custom Shopify theme from scratch using Liquid, with 15 modular sections that their marketing team can rearrange and customize through the theme editor without touching code. Every section was designed mobile-first, then expanded for desktop. We optimized all images with responsive srcsets, implemented critical CSS loading, and reduced third-party script bloat from 14 apps to 4.
The analytics setup alone was worth the investment. For the first time, I know exactly which ads are profitable.